Formula was plentiful and expensive. Emart uses security devices on its formulas:
I had never seen locked formulas before, though I had heard of such security measures in low-income areas.
WIC provides cow's milk- or soy-based formula. Emart carried goat's milk formula:
Goat's milk formula is supposedly more easily digestible and less allergenic. Allergic babies should only take goat's milk formula if approved by a doctor. It would be very difficult, if not impossible, to find in the United States. Parents use soy or special hypoallergenic formulas
for babies with milk allergy. Another unique product was colostrum:
A mother produces colostrum the first week or so after giving birth. It contains more protein, salt, and antibodies than regular breastmilk. It also has less fat and fewer calories. Colostrum is one benefit of breastfeeding; bottle-fed babies don't receive it, at least not in the United States. I've seen colostrum at supplement stores (body builder's milk) but never in the baby aisle.
A mixed vegetable powdered "formula":
I was tempted to buy this one for myself. Why not? My friend bought the colostrum for herself!