The promise of probiotics and the reference to Denmark drew me to this candy. Originally I thought Korea exported the candy from Denmark. In reality, only the bacteria, the patented BB-12 Bifidobacterium, comes from Denmark. The candy company itself, Haitai, is Korean.
I keep writing "candy" to remind myself that these tasty chews are more candy than neutraceutical.
Probiotics are "friendly" bacteria that have a beneficial health effect on the GI tract. Many different bacterial strains are probiotics, and each one has a unique effect and dosage. Bifidobacteria, along with other species, are generally considered safe.
How much BB-12 is in each serving of candy? And how much needs to be consumed each day to have effects? And what are the effects, anyway? Unless these questions are answered, this product is simply candy with a gimmick.